市场研究岗 Market Research

AI 摘要智能生成

负责动态跟踪国内宏观经济环境

职位描述

1、负责动态跟踪国内宏观经济环境、国家/地方政策导向，分析、判断对汽车行业、细分市场的影响； 2、负责动态开展乘用车市场环境、细分市场竞争环境及用户的现状和趋势研究，编制市场研究报告； 3、负责整理市场新车情况，并编制新车分析报告； 4、负责动态开展收集、整理和研究国内及海外竞争车企战略、产品规划、技术规划等信息，输出洞察报告； 5、负责动态开展收集、整理和研究国内和海外车展展会情报信息。

任职要求

• 2027 届全日制硕士研究生，汽车类、工业设计类、心理学类、人因工程类相关专业；
• 具备基本的英语听说读写能力；
• 熟悉整车构造、汽车原理、电子电器及智能座舱基本功能逻辑，具备较完备的汽车相关知识体系；
• 具备互联网体验设计思维，了解生态运营、多端互联、云端配置、大数据AI等基础业务知识；
• 具备一定的具象表达能力，能综合运用多种手段准确表达体验设计意图；
• 具备良好的用户体验思维，运用第一性原理进行本质思考，深度洞察用户价值，善于使用体验技术实践用户价值。
• Position Description:
• Responsible for dynamically tracking the domestic macroeconomic environment and national/local policy orientation, analyzing and judging the impact on the automotive industry and market segments;
• Responsible for dynamically conducting research on the current situation and trends of the passenger vehicle market environment, segmented market competitive environment and users, and compiling market research reports;
• Responsible for sorting out new vehicle market conditions and compiling new vehicle analysis reports;
• Responsible for dynamically collecting, sorting out and researching information such as strategies, product planning and technical planning of domestic and overseas competing automakers, and outputting insight reports;
• Responsible for dynamically collecting, sorting out and researching intelligence information of domestic and overseas auto shows.
• 2027 full-time master's degree graduate, majoring in automotive, industrial design, psychology, human factors engineering or related fields;
• Basic English listening, speaking, reading and writing skills;
• Familiar with vehicle structure, automotive principles, basic functional logic of electronic appliances and intelligent cockpit, with a relatively complete automotive-related knowledge system;
• With Internet experience design thinking, understanding basic business knowledge such as ecological operation, multi-device interconnection, cloud configuration, big data and AI;
• Certain concrete expression ability, able to accurately express experience design intentions by comprehensively using various means;
• Good user experience thinking, applying first principles for essential thinking, deeply insight into user value, and good at using experience technology to practice user value.