Keeta香港Marketing负责人 / Head of Marketing

AI 摘要智能生成

制定Keeta香港年度营销与品牌战略

职位描述

1. 制定Keeta香港年度营销与品牌战略，建立统一的品牌定位和视觉识别体系，提升品牌知名度与用户忠诚度。 2. 深入分析香港本地用户需求及市场动态，将洞察转化为可落地的品牌与营销策略。 3. 策划并执行品牌传播活动（品牌发布会、媒体活动、品牌合作与联名）及内容营销，打造差异化品牌心智。 4. 与消费者端和商业端等跨职能团队高效协作，推动整合营销举措的落地。 5. 管理营销预算，确保资源高效配置。 6. 领导并培养市场团队，营造积极向上的高绩效文化，建设好人才梯队。 7. 运用AI工具赋能营销自动化，探索AI在内容生成、数据分析、舆情监控等领域的最佳实践，建立品牌舆情监测与危机应对机制，维护品牌形象。 1. Develop Keeta Hong Kong's annual marketing and brand strategy, establish unified brand positioning and visual identity, and enhance brand awareness and user loyalty. 2. Deeply analyze local user needs and market dynamics, translating insights into actionable brand and marketing strategies. 3. Plan and execute brand communications (brand launches, media events, brand collaborations) and content marketing to build differentiated brand mindshare. 4. Collaborate effectively with cross-functional teams including Consumer and Commercial teams to drive integrated marketing initiatives. 5. Manage marketing budgets to ensure efficient resource allocation. 6. Lead and develop the marketing team, fostering a positive, high-performance culture and building a strong talent pipeline. 7. Apply AI tools to enable marketing automation; explore AI best practices in content generation, data analysis, and sentiment monitoring; establish brand sentiment monitoring and crisis response mechanisms to protect and enhance brand image.

任职要求

• 数据分析