Commercial Strategy Expert (Grocery)

AI 摘要智能生成

负责 Keeta 闪购业务零售全品类的战略规划与落地

职位描述

负责 Keeta 闪购业务零售全品类的战略规划与落地，基于科威特本地零售市场洞察，搭建品类增长框架，制定品类扩展节奏与优先级 Responsible for the strategic planning and execution of Keeta's flash sale business across all retail categories, leveraging insights from Kuwait's local retail market to establish a category growth framework and define the rhythm and priorities for category expansion 主导新商家签约定价体系从0到1的搭建，包括定价模型设计、市场价格监控、品类毛利结构优化，确保商业化能力与商家吸引力 Led the end-to-end setup of a new merchant onboarding pricing system, including pricing model design, competitor price monitoring, and optimization of category gross margin structures, ensuring commercial capabilities and merchant appeal 制定品类补贴策略，通过数据分析平衡用户增长、商家留存与经营效率，输出每周/月度经营分析报告并驱动策略迭代 Develop category allowance strategies to balance user growth, merchant retention, and operational efficiency through data analysis. Output weekly/monthly business performance reports and drive strategy iteration. 协同运营与前线团队制定绩效方案，拆解品类目标至个人/小组维度，建立数据驱动的绩效考核与激励机制 Collaborate with operations and frontline teams to develop performance plans, break down category goals into individual/team dimensions, and establish data-driven performance evaluation and incentive mechanisms. 持续跟踪品类关键指标（GMV、订单量、访购率、转化率等），识别增长机会与异常，输出可执行的策略建议并推动落地 Continuously track key category metrics (GMV, order volume, Visit-to-Purchase Rate, Recruitment Funnel, etc.), identify growth opportunities and anomalies, output actionable strategy recommendations and drive implementation

任职要求

• Go
• 数据分析