Creator Growth Manager (Singapore)
小红书 · 新加坡 · 社招
职位描述
Responsibilities - Own creator growth strategy and execution across key Southeast Asian markets, covering creator acquisition, activation, retention, and long-term growth - Design and optimize the end-to-end creator growth journey, including creator segmentation, onboarding, progression paths, incentives, education, traffic support, and community programs - Identify priority creator segments, content verticals, and supply gaps based on user demand, market trends, and platform needs - Build scalable creator acquisition channels through agencies, MCNs, creator communities, partnerships, referrals, and local ecosystems - Analyze creator funnel performance and key drop-off points, and work with product and data teams to improve creator experience and growth efficiency - Develop regional creator growth frameworks and playbooks while adapting strategies to different Southeast Asian markets - Track key metrics including active creators, activation, posting frequency, content quality, retention, and creator ROI