Senior Performance Marketing Manager

职位描述

1. Campaign Strategy & Paid Media Execution Own end-to-end user acquisition (UA) strategy and campaign execution across major digital channels (e.g., TikTok, Snapchat, Meta, Google App Campaigns, Apple Search Ads, Programmatic, and DSPs). Plan, manage, and optimize performance marketing budgets allocated for the specific region to meet monthly/quarterly targets for User Acquisition, ROI, ROAS, CPA, and Retention. 2. Regional Creative Direction & Localization Work closely with the creative/design team to ideate, test, and scale localized ad formats (short video, native UGC, Arabic ad copy, interactive ads). Leverage cultural insights (e.g., Ramadan, Eid, Black/White Friday, Saudi National Day) to produce high-performing seasonal campaign creatives that resonate with Arab users. 3. Data Analysis, Tracking & Attribution Partner with Data and Growth Engineering teams to ensure robust attribution, event tracking, and SKAdNetwork / Privacy Sandbox compliance using MMPs (e.g., AppsFlyer, Adjust, Singular). Conduct rigorous A/B and multivariate testing on audiences, bidding strategies, landing pages, and creative assets to consistently optimize funnel conversion rates. 4. Channel Expansion & Local Ad Networks Explore, test, and scale regional ad networks, local influencer/affiliate platforms, and emerging traffic sources specific to the specific market. Build strong relationships with platform representatives (Snapchat, TikTok, Meta, Google) to gain early access to beta features and regional insights.

任职要求

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